What to Say, How to Say It, and Who You’re Saying It To
Every buyer has a type. This book shows you how to become the one they trust.
The Personality Playbook is the tactical sequel to Let Them Buy—a deep dive into buyer psychology, decision science, and personality-based selling. It helps you stop guessing and start aligning by giving you the tools to read people faster, connect deeper, and close smarter.
Inside, you’ll learn how to:
- Recognize the 4 core personality types and how they buy
- Adapt your language, tone, and pacing to build instant rapport
- Use personality clues to navigate objections and move conversations forward
- Position solutions in a way that feels personal—because it is
With practical frameworks, cheat sheets, and behavior-based strategies, this book turns every conversation into an opportunity to create connection, lower resistance, and let's buyers lead themselves to “yes.”
Sales isn’t just about knowing your product—it’s about knowing your person.
Stop Selling, Let Them Buy - The Personality Playbook
Buy One, Get One Free
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Title: Stop Selling, Let Them Buy: The Personality Playbook
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Author: Philip Vivier
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Format: Paperback
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Trim Size: 6" x 9"
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Pages: 84
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Publication Year: 2025
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First Printing: United States
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ISBN: 979-8-89965-631-6
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Language: English
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Ships From: USA
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