The Follow-Up No One Ignores
Great follow-up isn’t about persistence.
It’s about relevance.
📍The Lesson
Most follow-ups fall flat for one simple reason:
They’re about the seller. Not the buyer.
You’ve seen them. You’ve probably sent them.
“Just checking in…”
“Wanted to follow up on my last message…”
“Circling back to see if you had a chance…”
And then you wonder why no one responds.
The problem isn’t that your prospect’s ignoring you.
It’s that your message gives them nothing new to say yes to.
Buyers don’t respond to follow-up that feels like a reminder.
They respond to follow-up that creates clarity, reframes the value, or reduces the risk of moving forward.
In other words, don’t nudge.
Re-open the conversation.
🎧 Audio Story
The Follow-Up That Got a 7-Minute Reply
🛠️ The Tool : Follow-Up That Reframes
Here are 3 plug-and-play follow-up formats that refocus attention instead of begging for it:
1. The Empathetic Mirror
“I’m guessing this may have dropped down your list — or you’re wondering if the timing’s still right. Want to talk it through, or should we press pause?”
2. The Risk Reversal
“If this still feels like a risk, I get it. Want to unpack that together and see if there’s a cleaner path forward?”
3. The Clarity Check
“If you’re still unsure whether this solves the right problem — totally fair. Want to take 10 minutes and talk about what a win would look like?”
Each one:
• Removes pressure
• Reinforces safety
• Creates space to re-engage
Shifting from Ping to Partner
What most sellers send:
“Just checking in to see if you had a chance to review the proposal.”
What high-trust sellers send:
“If this still feels like the right direction, happy to work through what’s holding it back. If not, no hard feelings — just let me know either way.”
One feels needy.
The other feels professional, human, and buyer-centered.
🎯 Action Prompt
This week, pick one stalled deal.
Don’t nudge. Don’t remind.
Instead, send a follow-up using this simple formula:
Reframe → Relieve pressure → Reinvite
Example:
“I know inboxes pile up — and this may not be the right fit. But if you’re still interested in solving [core pain], I’d be happy to talk through any hesitation.”
You don’t need to chase people.
You just need to make them feel safe returning to the table.